The Modern Automotive Marketing Podcast Episode 4: Is Your Marketing Strategy Forward Looking?

In today’s automotive market, modern consumers move fast, meaning your marketing must move faster. Join host Jason Harris and guest Alex Mott from Proficy Digital in this episode of Modern Marketing as they discuss the urgent need for a forward-looking, unified omnichannel strategy to keep up with today’s time-fragmented shopper. Jason reflects on 15+ years in the automotive industry, where emotional intensity, constant learning, and nonstop adaptation are the norm. With consumers nowadays, checking TikTok, Instagram, YouTube, Amazon, and streaming apps dozens of times a day, the old “check the box” channel strategy no longer works.

Alex explains how dealerships often rely on measuring the 1-3% of shoppers who submit leads, while ignoring the 97% who do research across scattered platforms. Proficy Digital approaches the market like a soundwave, predicting cycles driven by sales trends, incentives, and holidays and uses AI to forecast movements and customer behavior.

Join us as we discuss how each digital channel functions like its own “canvas,” requiring unique content and strategy. By reallocating toward low-CPM upper funnel channels and controlling frequency, dealers can dramatically expand reach without increasing budget. The result is greater engagement, stronger conversions, and major wins across sales and fixed ops.