At Proficy Digital, we harness the power of Amazon Advertising to help automotive businesses reach a vast online audience and drive impactful results. With Amazon’s extensive user data and advanced targeting capabilities, we enable our clients to enhance their brand visibility, increase consideration, and boost conversions.

Benefits and Features of Amazon Advertising

Amazon Advertising offers a range of benefits and features that make it an invaluable platform for automotive advertising. Our expertise allows us to leverage precise audience targeting, including Amazon’s data + lifestyle-based audiences and brand or model-level intent data. We utilize product display ads, sponsored ads, and video ads to deliver compelling messages to the right audience at the right time.

Targeting Strategy

(Variable Operations)

For sales-related services, our targeting strategy on Amazon Advertising focuses on capturing the attention of potential vehicle buyers.

(Fixed Operations)

In the realm of fixed operations services, we leverage Amazon’s audience data and behavioral targeting capabilities to connect with customers seeking automotive maintenance, warranty work, parts, and accessories.
Success Stories and Case Studies
Our track record in utilizing Amazon Advertising to drive results for automotive clients is evident in our success stories and case studies. By implementing our advanced targeting strategies and optimization techniques, we have consistently achieved exceptional outcomes. Let's explore some of our notable success metrics from recent campaigns
Client A:
  • Average click-through rate (CTR) of 0.62% for premium channels on Amazon.
  • Average cost per click (CPC) of $1.95.
  • Conversion rate of 2.1%.
  • Return on ad spend (ROAS) of 5.2x.
Client B:
  • Average click-through rate (CTR) of 0.58% for premium channels on Amazon.
  • Average cost per click (CPC) of $1.82.
  • Conversion rate of 1.8%.
  • Return on ad spend (ROAS) of 4.8x.
Client C:
  • Average click-through rate (CTR) of 0.54% for premium channels on Amazon.
  • Average cost per click (CPC) of $2.01.
  • Conversion rate of 1.9%.
  • Return on ad spend (ROAS) of 4.5x.

These success metrics reflect our ability to generate strong engagement, drive conversions, and deliver exceptional results for our clients using Google Ads.

Ready to maximize your presence and drive results on Amazon Advertising?

Contact our team at Proficy Digital today to schedule a consultation.

Let us help you leverage the power of Amazon Advertising to exceed your expectations and achieve your business goals.