Proficy Digital

Google Ads

At Proficy Digital, we specialize in leveraging the power of Google Ads to drive impactful results for automotive businesses. With a comprehensive approach that covers Google Search, Google Discovery, and Google Vehicle Ads (VA), we help our clients reach their target audience, increase brand visibility, and maximize conversions.

Benefits and features of google ads

Google Ads provides a wide range of benefits and features that make it an essential platform for automotive advertising. Our expertise allows us to utilize various ad formats, including text ads, display ads, video ads, and responsive search ads. With precise audience targeting, ad extensions, and remarketing capabilities, we ensure that our clients’ messages are delivered effectively and efficiently.

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Targeting Strategy
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Sales

(Variable Operations)

In our variable operations targeting strategy, we leverage Google Ads to capture the attention of potential vehicle buyers. With Google Search, we conduct extensive keyword research to identify high-intent search queries and create targeted ads that appear in search results.
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Service

(Fixed Operations)

For fixed operations services, we employ Google Ads to connect with customers seeking automotive maintenance, warranty work, parts, and accessories. With Google Search, we target relevant keywords related to automotive services and display tailored ads to users actively searching for these offerings.
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Success Stories and Case Studies
Our success in driving results for automotive clients through Google Ads is backed by impressive success metrics. Let’s take a look at some of the key performance indicators from recent campaigns:
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Client A:
  • Average click-through rate (CTR) of 16% for lower-funnel variable operations campaigns.
  • Average cost per click (CPC) of $1.88.
  • Average search impression share (IS) of 68%.
  • Average cost per conversion of $7.52.
  • Average cost per thousand impressions (CPM) of $6.46.
  • Conversion ratio (CNV Ratio) of 1.3.
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Client B:
  • Average click-through rate (CTR) of 15.5% for lower-funnel variable operations campaigns.
  • Average cost per click (CPC) of $1.92.
  • Average search impression share (IS) of 70%.
  • Average cost per conversion of $7.21.
  • Average cost per thousand impressions (CPM) of $6.28.
  • Conversion ratio (CNV Ratio) of 1.2.
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Client C:
  • Average click-through rate (CTR) of 16.2% for lower-funnel variable operations campaigns.
  • Average cost per click (CPC) of $1.84.
  • Average search impression share (IS) of 67%.
  • Average cost per conversion of $7.68.
  • Average cost per thousand impressions (CPM) of $6.72.
  • Conversion ratio (CNV Ratio) of 1.4.

These success metrics reflect our ability to generate strong engagement, drive conversions, and deliver exceptional results for our clients using Google Ads.

Ready to take advantage of the immense potential of Google Ads for your automotive business?

Contact our team at Proficy Digital today to schedule a consultation.

Let us help you leverage the power of Google Search, Google Discovery, and Google Vehicle Ads to exceed your expectations and achieve your business goals.

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        Bloomfield Hills, MI 48304

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