Pinterest Ads

Pinterest Ads provides businesses with a unique platform to reach and engage with users who are actively seeking inspiration, ideas, and solutions. As a visual discovery engine, Pinterest allows businesses to showcase their products and services through visually compelling pins, making it an ideal channel for driving brand awareness and consideration.

Benefits and Features of Pinterest Ads
  • Visual Discovery
  • Pinterest’s visual-centric platform allows businesses to capture the attention of users through eye-catching pins. With its emphasis on inspiring content and idea exploration, Pinterest Ads provide businesses with an opportunity to showcase their products and services in a visually appealing way, driving engagement and interest.

  • Targeted Reach
  • Pinterest offers advanced targeting options, including demographic targeting, interest-based targeting, keyword targeting, and remarketing. These targeting capabilities enable businesses to reach users who are actively seeking information related to their products or services, ensuring that ads are shown to a relevant and interested audience.

  • Action-Oriented
  • Format Pinterest Ads provide a seamless experience for users to take action directly from the platform. With features like Shop the Look, Buyable Pins, and Promoted Pins, businesses can drive traffic to their website, promote products, and facilitate conversions with ease.

Targeting Strategy

(Variable Operations)

In the context of variable operations or sales, Pinterest Ads can effectively capture the attention of potential vehicle buyers.

(Fixed Operations)

For fixed operations or services, Pinterest Ads allow precise targeting to engage users interested in automotive maintenance, repairs, parts, and accessories.
Success Metrics
Our Pinterest Ads campaigns have delivered impressive results for our automotive clients. Here are some success metrics that highlight the effectiveness of our campaigns:
Client A:
  • Average click-through rate (CTR): 2.6%
  • Average cost per click (CPC): $1.15
  • Average cost per conversion: $16.50
  • Conversion ratio (CNV Ratio): 1.2 (Proficy Proprietary Metric)
Client B:
  • Average click-through rate (CTR): 2.9%
  • Average cost per click (CPC): $1.10
  • Average cost per conversion: $15.80
  • Conversion ratio (CNV Ratio): 1.3 (Proficy Proprietary Metric)
Client C:
  • Average click-through rate (CTR): 3.2%
  • Average cost per click (CPC): $0.95
  • Average cost per conversion: $14.90
  • Conversion ratio (CNV Ratio): 1.4 (Proficy Proprietary Metric)

Ready to tap into the power of Pinterest Ads for your automotive business?

Contact Proficy Digital today to explore how our tailored campaigns can help you reach your target audience on Pinterest, drive sales and service objectives, and inspire users to engage with your brand.