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At Proficy Digital, we believe in the power of synergy

Combining expertise across Omnichannel Marketing, Creative Studio, and Data Science to create transformative digital strategies. These three core areas don't just coexist; they work in harmony to drive measurable success for your brand.

The Big 3

How it all works together

Imagine a dynamic, interactive wheel where each segment—Omnichannel Marketing, Creative Studio, and Data Science—fuels and informs the others. Together, they create a continuous cycle of discovery, innovation, and optimization.

Our Approach

How We Drive Digital Excellence

Our proven approach combines strategic planning, creative excellence, and data-driven decision making to deliver measurable results. We focus on understanding your unique challenges and opportunities to create tailored solutions that drive digital excellence across all channels.

Understand the target market and customer.

  • Demographic Analysis: Who, What, & Where
  • Client Analysis: Product, Promotion, Place, Price
  • Competitive Analysis

Build out the creative plan leveraging a multi-funnel strategy

  • Leverage content-as-a-subscription with premade, high-quality video content for every level of the funnel
  • Showcase video automation graphically
  • Showcase incentive integration
  • Showcase Payment Calculation
  • Ingest any custom elements the client provides to highlight brand value propositions

Launch across all platforms and levels.

  • Watch and Learn: Which platforms are hitting the ideal demographic?
  • Which platforms are yielding better conversion vs. engagement
  • Media Mix Modeling and Machine Learning: Understand how each dollar spent is measuring up to the outcomes we are looking for
  • Prophet Forecasts & AI Predictions: Analyze business cycles and leverage platforms where customers present themselves with the type of content that matches their search behavior.
  • Optimize
  • Rinse and Repeat

Look ahead.

  • Leverage mathematical principles, ML, and AI to see the future.
  • Where are customers heading?
  • What does that mean for your business?
  • What levers can we pull in terms of media, investment, and content to change the future for you.

Media Content Strategy

This structured approach keeps buyers engaged, informed ,and ready to purchase.

Awareness

Broad, high-impact branding. Big ideas, lifestyle content, and emotional storytelling to build recognition.

Consideration

A blend of branding and product specifics Model highlights, feature comparisions to build interest.

Intent

General, approachable offers. Reinforce value with financing options, incentives, and trust-building content.

Urgency

The most current offer. Clear, compelling deals that make buying now the best choice.

Prophet Forecast

Capabilities

Forecasting Capabilities

Proficy Digital has developed a proprietary method of understanding user behavior similar to how day traders see the stock market. Leveraging behavioral analytics, overlayed with economic, weather, and seasonality data, give our clients a unique perspective into the cyclical nature of their business. We then use these patterns to adjust media strategies and ensure every dollar is being spent in the right place at the right time.

MMM

Capabilities

Media Mix Modeling

Proficy's Data Science team takes analysis to the next level by running weekly Media Mix Modeling reports for each client. This gives us a unique advantage in terms of understanding each dollar spent against the outcomes they are trying to drive. Each channel and each dollar is meticulously analyzed, weekly, to give the Proficy team a clear understanding of the optimal strategy for driving engagement and conversions. No feelings, just facts. These mathematical princples help eliminate waste and reduce risk for clients.

Day Trading Strategies

Capabilities

Day Trading Strategies

We leverage day trading charts and principles to understand the short-, mid-, and long-term movement of customers through the funnel. This unique strategy allows Proficy's team to better understand exactly when the action is going to start, and how well longer-term strategies are doing on producing demand for the client. In turn, we're able to predict, to the day, when strategies need to shift to complement the activity happening inside their business.

Process Breakdown

We structure our approach into three clear phases, ensuring every project is grounded in research, elevated by creativity, and fine-tuned for precision.

Macbook

I. Discovery

Research and Strategy

Conducting an in-depth analysis of your brand and market landscape.Benchmarking against competitors to identify gaps and opportunities.Leveraging data-driven audience profiling to uncover who your customers are and how best to engage them.

Film

II. Design

Creative and Execution

Crafting insight-driven campaigns that reflect your brand's values and goals.Developing compelling visuals, messaging, and experiences that inspire action.Executing with excellence across all touchpoints, ensuring cohesion and quality.

Charts

III. Precision

Data, Analytics and Optimization

Monitoring performance metrics in real time.Analyzing data to pinpoint what works and where to improve.Continuously optimizing strategies to maximize results and keep your brand ahead.

Our
Expertise

We create cross-channel strategies that connect your brand to the right audience with precision and impact.

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