For years, automotive advertising has been dominated by a handful of channels. Search. Social. Display. Video. Those channels remain important, but they have also become increasingly crowded, expensive, and dependent on the same audiences being targeted repeatedly. The challenge for dealers today is not simply generating more impressions. It is generating incremental reach among consumers […]
Read MoreWelcome to Proficy Digital, the leading omnichannel marketing agency specializing in the automotive industry.
Our name is meant to describe who are and what we do. It is based on three important factors: driving incremental sales, profitability and market share growth.
We do NOT focus on the past or on the usual digital metrics most agencies choose for performance measurement.
We believe success should be determined based on driving incremental sales, profitability and market share growth.
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When we hit mid-month and you were telling us to hang in there and the month was going to close strong, I was VERY nervous… But we had an extremely good close to the month and I am now a full-blown believer.
I want to thank David Raminick and his team at Proficy Digital for all their help this year! Our team crushed our goals in Fixed Ops thanks the innovative attack by Team Proficy!!! 2025 is right around the corner and we will achieve the unimaginable within the first two years!
My team, with the guidance of Proficy, absolutely CRUSHED November! I confidently enjoyed my Thanksgiving, knowing we had already exceeded our unit and gross profit targets for the month and were on track for a phenomenal finish. Thanks to Proficy’s precise forecasting of our customers’ buying cycles, Q4 was an overwhelming success – we were competing for volume and led our group in gross profit. When you told me Proficy stands for Profit First, it truly hit home, because you believe we deserve to profit on every vehicle we sell. You genuinely meant it! During our Monday group-wide GM call, our president asked, “Frank, why don’t you tell us what you’re doing differently from the rest of our group?” I was thrilled to share that I FIRED our old marketing company and brought PROFICY on board!!