Let’s have a little fun with this. It’s April Fools’ Day, which feels like the perfect time to ask a serious question: Where should dealers actually be spending their advertising budget right now? If your answer is some version of “what worked last month” or “I have no clue,” you’re not alone. You’re also not […]
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David Raminick is the CEO of Proficy Digital, an omnichannel marketing agency built on a proprietary platform that delivers real-time, data-based predictive insights to drive incremental sales and profitability for automotive dealers. David brings a deep automotive and financial background to his role. His experience includes leading digital initiatives at Urban Science in partnership with General Motors and more than 12 years with Volkswagen and Audi in senior roles spanning retail operations, financial services, and field sales leadership. In addition to his OEM experience, David has held executive roles in digital startups focused on growth strategy and business development. He holds an MBA with honor from Wayne State University and a BA in Finance with honor from Michigan State University.
Justin Friend is a seasoned automotive marketing and digital advertising executive with decades of experience transforming how dealerships connect with consumers in the digital age. Currently serving as VP of Sales at Proficy Digital, Justin brings extensive expertise in digital solutions for the automotive industry. Prior to this role, he served as SVP at Dealers United, where he led the company's mission to help auto dealerships redefine success through comprehensive digital marketing solutions. Under his leadership, the company pioneered innovative full-funnel strategies spanning SEO, SEM, and social media advertising that optimized dealers' digital presence, driving greater brand awareness, consumer engagement, and lead volume. Justin is recognized for his ability to translate complex digital marketing concepts into practical strategies that drive measurable business results for automotive retailers. His insights on digital marketing in the automotive industry have helped countless dealerships adapt to changing consumer behaviors and thrive in an increasingly competitive marketplace.
Name: Justin Friend
Telephone: (518) 461-9333
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