I want to thank David Raminick and his team at Proficy Digital for all their help this year! Our team crushed our goals in Fixed Ops thanks the innovative attack by Team Proficy!!! 2025 is right around the corner and we will achieve the unimaginable within the first two years!
My team, with the guidance of Proficy, absolutely CRUSHED November! I confidently enjoyed my Thanksgiving, knowing we had already exceeded our unit and gross profit targets for the month and were on track for a phenomenal finish. Thanks to Proficy’s precise forecasting of our customers’ buying cycles, Q4 was an overwhelming success – we were competing for volume and led our group in gross profit. When you told me Proficy stands for Profit First, it truly hit home, because you believe we deserve to profit on every vehicle we sell. You genuinely meant it! During our Monday group-wide GM call, our president asked, “Frank, why don’t you tell us what you’re doing differently from the rest of our group?” I was thrilled to share that I FIRED our old marketing company and brought PROFICY on board!!
My leads continue to grow while the other 2 CDJR stores are either flat or backwards. Proficy is sending better leads, so I’ve caught the #2 dealer with less leads. Lead traffic does tend to be a little less but it’s a better customer. I’m getting more site traffic and better site traffic. I’ve seen the Beacon score go up 150 points from September