For years, dealership advertising was built around interruption. Buy television. Reach as many people as possible. Hope the message lands at the right time. Then digital changed everything. Search became the center of the strategy. Social exploded. Attribution dashboards took over the conversation. The industry shifted toward lower-funnel metrics because they were measurable, immediate, and […]
Read MoreWhen we hit mid-month and you were telling us to hang in there and the month was going to close strong, I was VERY nervous… But we had an extremely good close to the month and I am now a full-blown believer.
I want to thank David Raminick and his team at Proficy Digital for all their help this year! Our team crushed our goals in Fixed Ops thanks the innovative attack by Team Proficy!!! 2025 is right around the corner and we will achieve the unimaginable within the first two years!
My team, with the guidance of Proficy, absolutely CRUSHED November! I confidently enjoyed my Thanksgiving, knowing we had already exceeded our unit and gross profit targets for the month and were on track for a phenomenal finish. Thanks to Proficy’s precise forecasting of our customers’ buying cycles, Q4 was an overwhelming success – we were competing for volume and led our group in gross profit. When you told me Proficy stands for Profit First, it truly hit home, because you believe we deserve to profit on every vehicle we sell. You genuinely meant it! During our Monday group-wide GM call, our president asked, “Frank, why don’t you tell us what you’re doing differently from the rest of our group?” I was thrilled to share that I FIRED our old marketing company and brought PROFICY on board!!