Gold Coast Cadillac

Challenge

As Cadillac’s Dealer of the Year for 16 consecutive years running, Gold Coast Cadillac already operated at the highest level. The challenge extended beyond keeping pace; it was about achieving growth while upholding the benchmark performance established.

"Dave at Proficy have implemented a complex ‘Omni-channel’ approach to digital marketing and paid search that has significantly improved our results at Gold Coast Cadillac. We are Cadillac’s Dealer of the Year 16 years running and partners like Proficy are critical to staying on top. July 2025 we had 28,000+ visits to our site. We are a single point Cadillac dealership. Our A tier processes are meaningless without the traffic!"

Bill Camastro

Dealer, Gold Coast Cadillac

Performance Requirements

• Sustaining traffic volume and quality in a highly competitive luxury market.
• Implementing a true omnichannel approach that balanced paid search, social, OTT, and display.
• Ensuring that every campaign aligned seamlessly with Cadillac’s top-tier sales processes, where efficiency depends on strong, consistent traffic flow.

Action

Proficy Digital implemented an integrated omnichannel strategy tailored for luxury automotive buyers.

• Dominance in paid search across Cadillac's most competitive categories.
• Cross-channel coverage (search, social, OTT, display, and video) to reach high-value audiences.
• Generate data-driven traffic to feed Gold Coast's CRM and maximize closing efficiency.
• A commitment to volume + quality together, reinforcing Gold Coast's reputation for elite performance.

Results — Jan 2024 thru July 2025

+18%

Traffic Growth

compared to -48% nationally

+233%

Key Event Rate

Over 19 Months

24%

Of Key Events

Driven by Proficy

+1:10

Avg. Time on Site

Increased interaction

+17%

New Users

Growth on Average

+47%

Engaged Sessions

Growth on Average

+34%

Core PMA Audience

Growth on Average