Grow Market Share & ROI With Predictive, AI-Driven Omnichannel Strategy

Whether you’re a GM, Marketing Director, or Vendor Partner, this session will give you a practical, no-BS blueprint for strengthening your dealership’s marketing foundation going into 2026.

Most dealers think they have a strategy, what they really have is disconnected activity. This session is a wake-up call for dealers who are “everywhere” online but can’t clearly tie their spend to profit.

Join moderator Jason Harris and Justin Friend (VP of Sales, Proficy Digital) as they break down what true integrated strategy looks like, beyond buzzwords, dashboards, and vendor noise.

About the event

• Why “being present everywhere” is NOT a strategy
• How AI + machine learning can reduce risk and improve efficiency
• What real omnichannel looks like vs. disconnected channel activity
• Why most marketing dashboards tell five different stories—and how to simplify
• How predictive modeling can help you place every media dollar with confidence
• The key metrics dealers should be measuring but rarely do