Smarter Spend, Better Results – Inside Proficy Digital’s Dealer Playbook

Our CEO and co-founder, David Raminick, and our VP of Sales, Justin Friend, were recently featured on the Healey Brothers podcast with host Jay Healey. In the episode, they walked through how Proficy Digital approaches omni-channel marketing very differently from the typical “be-everywhere-and-hope” strategy. They explained that our platform was built with AI and machine learning as the first line of code, and that we use massive volumes of website traffic data to forecast demand 90 days out and shift spend between upper-funnel and lower-funnel channels based on where shoppers actually are in their journey. The focus of the episode is on efficiency, profitability, and incremental sales/market share, not just impressions or vanity metrics. Proficy Digital is focused on tailoring strategy store-by-store and market-by-market instead of using generic playbooks.

Learn about how true omni-channel is more than just “being present” on Google and Meta. It’s about having integrated messaging across channels like search, social, video, Pinterest, and OTT; using creative that reflects the local community and the dealer’s brand; and maintaining a strong video strategy with fast turnaround on incentives and offers. Platforms like Pinterest, Instagram, and TikTok are now effectively search engines, dealers need to stop relying on gut feel and month-to-month reaction, and how our proposals use data-driven budget ranges instead of arbitrary numbers.