Insights — Podcasts

Dealers do not have a visibility problem. They have an alignment, measurement, and risk control problem. This Game Changer Holiday Series livestream breaks down why being everywhere is not a strategy, what real omnichannel execution looks like, and how AI, predictive modeling, and better metrics help dealers reduce risk and spend with confidence.

Our CEO and co-founder, David Raminick, and our VP of Sales, Justin Friend, were recently featured on the Healey Brothers podcast with host Jay Healey. In the episode, they walked through how Proficy Digital approaches omni-channel marketing very differently from the typical “be-everywhere-and-hope” strategy. They explained that our platform was built with AI and machine […]

Dealers, do you want to reach every shopper, not just the ones willing to buy? In the first episode of Modern Automotive Marketing, we learn the importance of true omnichannel, full-funnel, modern automotive marketing in today’s modern landscape and why dealerships can no longer rely solely on Google and Facebook for sales. Host Jason Harris […]

For dealers looking to modernize their approach, hear this message: creative must be fast, relevant, and tailored to your audience, or you’re leaving opportunities on the table.In this episode of Modern Automotive Marketing, host Jason Harris reconnects with guest Justin Friend of Proficy Digital to discuss why speed and relevance in creative are essential for […]

Is your dealership’s marketing working together or working against you? In this episode of Modern Automotive Marketing, join host Jason Harris as he sits down with David and Justin Friend of Proficy Digital as they unpack the difference between fragmented marketing and a truly integrated omnichannel strategy. Learn from David how Proficy Digital was founded […]

In today’s automotive market, modern consumers move fast, meaning your marketing must move faster. Join host Jason Harris and guest Alex Mott from Proficy Digital in this episode of Modern Marketing as they discuss the urgent need for a forward-looking, unified omnichannel strategy to keep up with today’s time-fragmented shopper. Jason reflects on 15+ years […]