EP 3 – Is Your Marketing Fragmented or Integrated?

Is your dealership’s marketing working together or working against you? In this episode of Modern Automotive Marketing, join host Jason Harris as he sits down with David and Justin Friend of Proficy Digital as they unpack the difference between fragmented marketing and a truly integrated omnichannel strategy.

Learn from David how Proficy Digital was founded to solve the inefficiencies in the vendor/agency space after his experience in two failed startups provided critical lessons. The company was built from the “first line of code” using AI, machine learning, and statistical models to be a forward-looking and predictive, focusing relentlessly on profitability (hence the spelling of “Proficy”) for dealers.

The conversation reveals that more than 90% of dealership marketing is fragmented with disconnected campaigns, multiple agencies, and misallocated budgets that chase channels instead of results. David and Justin break down how Proficy’s predictive, profit-focused approach shifts dealers away from arbitrary multi-channel checkboxes into a unified omnichannel system where every dollar works together.