EP 2 – Creative That Converts-Why Speed and Relevance Win

For dealers looking to modernize their approach, hear this message: creative must be fast, relevant, and tailored to your audience, or you’re leaving opportunities on the table.
In this episode of Modern Automotive Marketing, host Jason Harris reconnects with guest Justin Friend of Proficy Digital to discuss why speed and relevance in creative are essential for dealership success. Join us as they break down how slow, generic creative weakens campaigns and define “creative that converts” as delivering an emotionally resonant, personalized content across every stage of the buyer’s journey.

While OEM creative can create a helpful halo effect, Jason and Justin stress that real impact comes from pairing localized, dealer-specific messaging that makes the shoppers feel heard and understood. Effective creative speaks directly to the customer’s needs, whether that’s family safety features or towing capacity; it adjusts to real-time digital signals.

Learn how Proficy Digital solves the biggest challenge of keeping pace with constantly shifting incentives and inventories by implementing an automated system capable of producing up to 20,000 videos a day in every format, allowing dealers to deploy creative, timely and effectively, rather than waiting days or weeks for traditional agencies, ensuring they’re never “out of market.”