Dealers do not have a visibility problem. They have an alignment, measurement, and risk control problem. This Game Changer Holiday Series livestream breaks down why being everywhere is not a strategy, what real omnichannel execution looks like, and how AI, predictive modeling, and better metrics help dealers reduce risk and spend with confidence.

Classic Honda of Midland was already a successful dealership when Executive GM Vince Ferrara saw an opportunity to build something much bigger. With the team, inventory, and leadership in place, the focus shifted to expanding beyond the dealership’s traditional market, creating new demand, and driving higher-quality traffic the store could convert profitably. That strategy developed […]
Read More