In this episode of Modern Automotive Marketing, Jason Harris sits down with Vince Ferrara of Classic Honda of Midland to break down how the store grew from roughly 100 vehicles a month to record breaking volume without sacrificing profitability.
They dig into the people, process, inventory strategy, marketing, leadership, and partnerships that helped unlock the dealership’s potential. If you’re a dealer, GM, or automotive leader looking for sustainable growth, this episode is packed with ideas you can put to work.
