Case Study

Classic Honda of Midland

Classic Honda of Midland had built one of West Texas' strongest Honda dealerships. With a new facility, expanded inventory, and ambitious growth plans, the business was ready for its next chapter.

Project Details

Industry

Automotive

Services

Automotive Market Expansion Strategy
Omnichannel Marketing Strategy
Dealership Video Advertising
Predictive Automotive Marketing

Challenge

Classic Honda of Midland had already built a strong position in Midland and Odessa, but continued growth required expanding beyond its core market into West Texas and eastern New Mexico. The dealership needed a predictive marketing strategy that could create new demand and support aggressive sales goals in a compressed timeframe, rather than simply increasing ad spend.

"“When I came to Classic Honda Midland, bringing Proficy in was an easy decision. I worked with them before, trust the team, and knew they could help us grow. Just a few months ago, we were selling a little over 100 cars a month. Last month, we finished at 242 units with record new, record used, and record gross while finishing #2 of 18 in our district."

Vince Ferrara

Executive General Manager, Classic Honda

Ready. Set. Grow.

Work with the automotive digital marketing agency driving real results and helping dealerships win where it matters most.

Get Started

The dealership had already established a strong position in Midland and Odessa. Continued growth depended on creating new demand beyond its core market while supporting increasingly ambitious sales objectives across West Texas and eastern New Mexico.

The challenge wasn't simply increasing advertising. It was building a predictive marketing strategy capable of accelerating growth in a compressed timeframe.

Action

1. Regional Market Expansion

Predictive analysis identified the need to expand beyond Midland and Odessa, creating qualified demand across West Texas and eastern New Mexico to support aggressive sales goals.

2. Omnichannel Transformation

Built an integrated omnichannel strategy that reached shoppers throughout the buying journey instead of relying on disconnected advertising channels.

3. Predictive Growth Planning

Used predictive performance insights to identify where new demand was needed most, allowing media investment and messaging to evolve as the dealership rapidly scaled.

Results

In less than five months, Classic Honda transformed its local market position into measurable business growth, creating new demand through predictive planning that fueled record sales performance and one of the district's top finishes.