Case Study

Middletown Honda. One Year Later.

39.1% YoY
Market Share GrowthMiddletown Honda partnered with Proficy Digital in May 2025 to build sustainable growth across the dealership. One year later, despite challenging market conditions, market share is up 39% YoY, with double-digit growth across both New and Used. They didn't just grow with the market.
They took more of it.

Project Details

Industry

Automotive

Services

Automotive Predictive Intelligence
Omnichannel Marketing Strategy
Full-Funnel Dealership Creative

Challenge

Middletown Honda wasn't looking for a short-term sales spike. The opportunity was to build a strategy capable of creating sustained demand across the dealership while strengthening its position in the market.

Build Growth That Compounds

The goal wasn't one great month. It was growth that could compound.

Take Share: Capture a larger percentage of available Honda demand in the market.
Grow the Business: Drive measurable gains across New, Used, and Service.
Build Consistency: Turn marketing performance into repeatable business growth.

Action

Predictive Market Intelligence

Used predictive data to identify where demand and market share opportunity were moving, then positioned Middletown Honda’s media and messaging to capitalize as those opportunities developed.

Integrated Omnichannel Strategy

Connected media across the buying journey, reaching shoppers from initial awareness through active consideration and purchase.

One Strategy. Every Profit Center

Built New, Used, and Service into one coordinated strategy, aligning investment and messaging around the dealership’s broader business objectives.

Full-Funnel Creative

Developed creative for every stage of the journey, using video, image, and inventory-driven messaging to build awareness, create consideration, and convert high-intent shoppers.

Ready. Set. Grow.

Work with the automotive digital marketing agency driving real results and helping dealerships win where it matters most.

Get Started

Results — Market Share Growth - YoY

Significantly more than market share.

Middletown Honda has turned sustained sales growth into measurable momentum, exceeding its Honda sales objective in seven of the first eight months of 2026 and remaining ahead of its annual objective overall.

Middletown Honda didn’t just benefit from a growing Honda market. It captured more of the available demand.