Case Study

Midtown Kia of Tulsa

Proficy Digital rebuilt the marketing funnel by restoring upper and mid-funnel investment, relaunching geo-targeted campaigns, and reactivating high-performing markets. This quickly recovered traffic, re-engaged buyers, and stabilized overall performance.

Project Details

Industry

Automotive

Services

Omnichannel Marketing
Dealership Upper Funnel Demand
Mid-Funnel Marketing Strategy
Automotive Dealership Audience Targeting
Dealership Geo-Targeted Marketing

Challenge

After more than 18 months of consecutive record-setting performance, Midtown Kia of Tulsa elected to test a different agency in August 2025. Within two months, website traffic declined by more than 33%, driven primarily by the removal of consistent upper and middle funnel marketing activity.

"We tried something new, but it was clear pretty quickly they didn’t know how to manage a full-funnel strategy. Within two months our traffic dropped hard. When we came back and relaunched the right way, demand returned fast and the business stabilized."

Kyle Collins

General Manager, MidTown Kia of Tulsa

Ready. Set. Grow.

Work with the automotive digital marketing agency driving real results and helping dealerships win where it matters most.

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Performance Recovery Requirements

Rebuild a depleted marketing funnel to address the rapid decline in demand, reduced research activity, and weaker engagement across key digital touchpoints.
Restore consistent buyer progression to quickly recover sales momentum following the disruption.

Action

Integrated Omnichannel Strategy Relaunch

Relaunched a full-funnel, integrated omnichannel strategy designed to immediately restore reach, rebuild consideration, and re-establish consistent buyer progression across all stages of the funnel.

Upper and Middle Funnel Rebuild

Prioritized upper and middle funnel investment to re-engage shoppers and restore research behavior, then re-launched geotargeted OTT and CTV campaigns to reintroduce the Midtown Kia of Tulsa brand at scale in high-opportunity markets.

Defined Targeting & Geo

Reactivated proven geographic areas and priority customer segments based on historical performance and competitive opportunity.

Results — First 30 Days vs. Prior 30

The relaunch restored momentum, rebuilt a collapsed funnel, and brought back consistent buyer activity across the purchase journey using a disciplined, integrated omnichannel strategy with predictive budget control.