Is Your Creative Costing You Deals?

Most dealerships are losing sales every single month and don’t even know it.

Not because their ad budget is too small. Not because they’re not running enough campaigns.

But because their creative is stale. And stale creative is a silent killer of campaign performance.

Static Creative = Static Results

When your banners look the same, you aren’t running video, and your incentive updates come weeks too late, you’re paying for impressions that don’t convert.

Inventory shifts daily. Incentives change. Competitors adjust pricing overnight. Yet, too many dealers are still running creative from last month or even last quarter.

According to Nielsen, ad recall drops by over 50% when audiences see the same creative too often. That means every extra day you delay updating your ads is money burning.

The Speed to Market Advantage

The most effective dealers may not be spending more. They’re moving faster.

They launch fresh offers days or even weeks before competitors roll out their “next month’s” campaign. That head start means they fill their showroom while others are still waiting on approvals, production, or assets.

Speed to market is leverage. Without it, you’re stuck chasing, not leading.

Automation Changes the Game

The days of waiting weeks for a new video or banner should be over.

With automation and personalized creative production, every shift in inventory, every new incentive, every season gets matched with messaging that goes live immediately not after the moment has passed.

Automated video production means your campaigns finally move at the speed of your business, not your agency.

Measurable Impact

We see it every day. Faster, more relevant creative drives:

• Higher engagement
• Lower cost per conversion
• More qualified traffic
• Increased showroom visits

It’s not just about “more ads.” It’s about the right ads, faster so you win before competitors hit publish.

How Proficy Digital Delivers

At Proficy Digital Inc. , we were built for speed.

Our in-house creative team combined with proprietary automation tools means we can launch new, client specific videos, aligned to all stages of the funnel, for all profit centers across every major channel – social, OTT, display, and more, tailored to your live inventory, current offers, and real shopper behavior.

No lag. No excuses. No stale creative.

Just ads that sell cars.

A Final Question

Is your creative working hard enough right now?

If your turnaround times are measured in weeks, your competition is already ahead.

The fix is simple: get your offers to market before they do. Turn creative from a bottleneck into your competitive advantage.