As 2025 comes to a close, most dealerships are already looking ahead to budgets, plans, and priorities for 2026. That is the right instinct. But the bigger question is not what to spend next year. It is what to change. The automotive retail landscape did not shift overnight in 2025. It quietly exposed what is […]
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I love to fish. What I love even more is to catch fish. What if AI could guide you to the exact spot where the fish are, tell you the best time to cast, and even recommend the right bait? You wouldn’t be fishing blindly, you’d be fishing with precision. Maybe a wild analogy, but […]
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Most dealerships are losing sales every single month and don’t even know it. Not because their ad budget is too small. Not because they’re not running enough campaigns. But because their creative is stale. And stale creative is a silent killer of campaign performance. Static Creative = Static Results When your banners look the same, […]
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Most auto marketers will tell you they’re running a modern digital strategy. They’re on Google. They’re on Facebook and Instagram. Some have added OTT or TikTok. But here’s the uncomfortable truth: Being active across multiple channels is not the same as being integrated. Most of what’s happening out there isn’t omnichannel. It’s multi-channel at best. […]
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A customer walks into a dealership down the street. They know what they want. They’ve read the reviews, watched videos, compared payments, and narrowed it to two options. You never had a chance. Now multiply that by dozens, maybe hundreds, of missed opportunities each month. The real issue? Most dealership marketing strategies are designed to […]
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