Is your strategy truly integrated or just fragmented across channels?

Most auto marketers will tell you they’re running a modern digital strategy. They’re on Google. They’re on Facebook and Instagram. Some have added OTT or TikTok.

But here’s the uncomfortable truth: Being active across multiple channels is not the same as being integrated. Most of what’s happening out there isn’t omnichannel. It’s multi-channel at best.

Too many campaigns are running in silos:

Separate teams. Separate budgets. Separate objectives.

❌ No shared data ❌ No coordinated creative ❌ No continuity in the shopper experience

And when everything is fragmented, performance stalls. The results don’t scale.

So ask yourself:

• Are your upper-funnel videos driving lower-funnel retargeting across search and display?
• Is your messaging consistent and relevant across every platform your shoppers use?
• Are your offers and creative automatically adjusting based on incentives, pricing, or fixed ops capacity?
• In real-time?

If not, then how much are you spending just to stay disconnected?

This is where an integrated omnichannel strategy changes the game.

❌ Not just “being everywhere”

❌ Not running campaigns side by side

✅ One strategy. One engine. One outcome.

Let’s play this out:

• A shopper sees a service offer on YouTube
• Later, they scroll Instagram and watch a quick tech-tip video from your dealership
• The next day, they search for “brake specials near me” and your Google ad shows that same offer
• That night, while watching TV, they’re served a CTV ad reinforcing the same message
• Next morning, they see an ad on Instagram with a scheduler link

That’s not five different campaigns. That’s one connected experience, told across five channels, driving one clear action.

Now imagine that same level of precision and alignment across ALL profit centers at your dealership

That’s the reality of true, integrated omnichannel. And it’s how we built Proficy Digital Inc. from the ground up.

We power dynamic campaigns across 12+ channels. We connect data, creative, and strategy that works toward one result: More profit. More sales. More efficiency.

So here’s the real question:

Is your current strategy working together or just working harder? Are your campaigns building momentum or just creating motion?

If your answer is unclear, that’s your opportunity.

The shift to integrated, predictive, omnichannel marketing isn’t a trend. It’s the new baseline.

If you’re ready to see how this could look for your store or your brand, let’s talk.