In today’s automotive market, modern consumers move fast, meaning your marketing must move faster. Join host Jason Harris and guest Alex Mott from Proficy Digital in this episode of Modern Marketing as they discuss the urgent need for a forward-looking, unified omnichannel strategy to keep up with today’s time-fragmented shopper. Jason reflects on 15+ years […]
Is your dealership’s marketing working together or working against you? In this episode of Modern Automotive Marketing, join host Jason Harris as he sits down with David and Justin Friend of Proficy Digital as they unpack the difference between fragmented marketing and a truly integrated omnichannel strategy. Learn from David how Proficy Digital was founded […]
For dealers looking to modernize their approach, hear this message: creative must be fast, relevant, and tailored to your audience, or you’re leaving opportunities on the table.In this episode of Modern Automotive Marketing, host Jason Harris reconnects with guest Justin Friend of Proficy Digital to discuss why speed and relevance in creative are essential for […]
Dealers, do you want to reach every shopper, not just the ones willing to buy? In the first episode of Modern Automotive Marketing, we learn the importance of true omnichannel, full-funnel, modern automotive marketing in today’s modern landscape and why dealerships can no longer rely solely on Google and Facebook for sales. Host Jason Harris […]